Neuromarketing aspect of tourism pricing psychology
Year of publication: |
July 2017
|
---|---|
Authors: | Boz, Hakan ; Arslan, Aytuğ ; Koc, Erdoğan |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 23.2017, p. 119-128
|
Subject: | Pricing | Psychology | Neuromarketing | Decoy effect | Prospect theory | Eye tracking | Prospect Theory | Tourismus | Tourism | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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