Neuromarketing attributes in the context of determinants of business behavior and neurolinguistic programming
Róbert Štefko, Zuzana Birknerová, et al
| Year of publication: |
[2023]
|
|---|---|
| Other Persons: | Štefko, Róbert (ed.) ; Birknerová, Zuzana (ed.) |
| Publisher: |
Lausanne : Peter Lang |
| Subject: | Neurolinguistic programming | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour | Neurolinguistisches Programmieren | Unternehmerverhalten | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [peterlang.com] |
| Extent: | 170 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references Business behavior -- Marketing and sensory marketing -- Neuromarketing -- Ethics of neuromarketing research -- Neurolinguistic programming (NLP) -- Factors in NLP and business -- Research in the field of neuromarketing, business behavior and NLP |
| ISBN: | 978-3-631-89786-7 ; 3-631-89786-3 ; 978-3-631-89787-4 ; 978-3-631-89788-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245909