Neuromarketing : emerging trend in consumer behavior
Year of publication: |
2022
|
---|---|
Authors: | Goswami, Arijit ; Deshmukh, G. K. |
Published in: |
Developing relationships, personalization, and data herald in marketing 5.0. - Hershey, PA : Business Science Reference, ISBN 978-1-6684-4496-2. - 2022, p. 79-87
|
Subject: | Neuromarketing | Konsumentenverhalten | Consumer behaviour |
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