Neuromarketing in action : how to talk and sell to the brain
Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou and Michel Badoc
| Year of publication: |
2014
|
|---|---|
| Authors: | Georges, Patrick ; Bayle-Tourtoulou, Anne-Sophie ; Badoc, Michel |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Neuromarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 270 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 0-7494-7614-1 ; 978-0-7494-7614-4 ; 0-7494-6927-7 ; 978-0-7494-6927-6 ; 978-0-7494-6928-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010499866