Neuromarketing in predicting voting behavior : a case of National elections in India
Raveena Gupta, Harsh Verma, Anuj Pal Kapoor
| Year of publication: |
2024
|
|---|---|
| Authors: | Gupta, Raveena ; Verma, Harsh ; Kapoor, Anuj Pal |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 2, p. 336-356
|
| Subject: | Indien | India | Wahlverhalten | Voting behaviour | Wahl | Election | Neuromarketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2191 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507236