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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp, (2013)
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima, (2016)
Neuroscience technologies in marketing : a study of gender and TV advertisements using electroencephalography
Uva, Tomás, (2015)
Book Reviews
McKie, John, (2004)