Neuromarketing : understanding the "buy button" in your customer's brain
Patrick Renvoisé and Christophe Morin
| Year of publication: |
2007 ; Rev. and updated
|
|---|---|
| Authors: | Renvoisé, Patrick ; Morin, Christophe |
| Publisher: |
Nashville, Tenn. [u.a.] : Thomas Nelson |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 243 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7852-2680-2 ; 978-1-59555-135-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004895068