Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
Behzad Izadi, Ali Ghaedi and Mohammadreza Ghasemian
| Year of publication: |
2022
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|---|---|
| Authors: | Izadi, Behzad ; Ghaedi, Ali ; Ghasemian, Mohammadreza |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 6, p. 1203-1221
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| Subject: | EEG | Neuromarketing | Promotional strategies | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2021-0026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391017