NEUROSCIENCE - Interconnectivity is not the same as enlightenment - Brain scanning isn't brain science -- So don't imagine that it can provide many answers to marketing problems. Understanding the science is much more valuable.
Year of publication: |
2006
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Authors: | Penn, David |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 41.2006, 5, p. 37-38
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