New advertising formats: advergames as a marketing communication tool .
Year of publication: |
2012
|
---|---|
Authors: | Parreño, José Martí ; Pérez, Rafael Currás ; García, Isabel Sánchez |
Published in: |
Cuadernos de Gestión. - Instituto de Economía Aplicada a la Empresa. - Vol. 12.2012, 02, p. 43-58
|
Publisher: |
Instituto de Economía Aplicada a la Empresa |
Subject: | Advertising | alternative media | videogames | advergames |
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