New and Enduring Empirical Generalizations on Advertising Elasticity : A Meta-Analysis of 872 Estimates
Year of publication: |
2014
|
---|---|
Authors: | Sethuraman, Raj |
Other Persons: | Tellis, Gerard J. (contributor) ; Briesch, Richard (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Meta-Analyse | Meta-analysis | Werbewirkung | Advertising effects | Werbung | Advertising | Bibliometrie | Bibliometrics |
Extent: | 1 Online-Ressource (48 p) |
---|---|
Series: | Marshall School of Business Working Paper ; No. MKT 3-11 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1866002 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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