New approaches toward resistance to persuasion
Year of publication: |
2011
|
---|---|
Authors: | Petrova, Petia K. ; Cialdini, Robert B. |
Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 107-122
|
Subject: | Social Marketing | Social marketing | Verbraucherschutz | Consumer protection | Werbebeschränkung | Advertising regulation | Verhalten | Behaviour |
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