New brand logo design : customers' preference for brand name and icon
Sabrina Bresciani, Paolo Del Ponte
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Bresciani, Sabrina ; Del Ponte, Paolo |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 5, p. 375-390
|
| Subject: | Logo design | Logo typology | Start-up logos | Corporate visual identity | Brand icon | Brand elements | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0046-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799018