New-buy situations and emerging public buying centers
Year of publication: |
2023
|
---|---|
Authors: | Rostgaard Evald, Majbritt ; Freytag, Per V. ; Clarke, Ann Højbjerg |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 125-136
|
Subject: | Collaboration | Emerging public buying centers | Innovation processes | New-buy situations | Organisational buying |
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