New challenges and opportunities in the global marketplace : learning from developed-country multinationals' failures
Year of publication: |
2020
|
---|---|
Authors: | Amankwah-Amoah, Joseph ; Osabutey, Ellis L. C. |
Published in: |
International studies of management & organization : ISMO. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1558-0911, ZDB-ID 2066498-9. - Vol. 50.2020, 1, p. 43-56
|
Subject: | Attention-based view | divestment | expansion | markets | Tesco | Multinationales Unternehmen | Transnational corporation | Welt | World | Globalisierung | Globalization | Auslandsinvestition | Foreign investment | Internationaler Markteintritt | International market entry |
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