New Competitive Spaces: Jointly Investing in New Customer Logic
Year of publication: |
1996
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Authors: | Vandermerwe, Sandra |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ, ISSN 0022-5428, ZDB-ID 2814626. - Vol. 31.1996, 4, p. 80-101
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