New criteria for market segmentation
Daniel Yankelovich
| Year of publication: |
1968
|
|---|---|
| Authors: | Yankelovich, Daniel |
| Published in: |
Marketing management and administrative action. - New York, NY [u.a.] : McGraw-Hill. - 1968, p. 188-199
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Harvard Business Review. Vol 42, 1964, March-Apr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003033362