New criteria for market segmentation
Daniel Yankelovich
| Year of publication: |
1964
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|---|---|
| Authors: | Yankelovich, Daniel |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 42.1964, 2, p. 83-90
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003033367