New dimension in consumer analysis
Harper W. Boyd jr. and Sidney J. Levy
| Year of publication: |
1968
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|---|---|
| Authors: | Boyd jr., Harper W. ; Levy, Sidney J. |
| Published in: |
Marketing management and administrative action. - New York, NY [u.a.] : McGraw-Hill. - 1968, p. 161-177
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Harvard Business Review. Vol. 41. 1963, Nov.-Dec. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002026837