New entrants in a mature market: An empirical study of the detergent market
Year of publication: |
1996
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Authors: | Lomax, Wendy ; Hammond, Kathy ; Clemence, Maria ; East, Robert |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 12.1996, 4, p. 281-296
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Saved in:
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