New entrepreneurial ventures in a globalized world : the role of market orientation
Malte Brettel; Andreas Engelen; Florian Heinemann
| Year of publication: |
2009
|
|---|---|
| Authors: | Brettel, Malte ; Engelen, Andreas ; Heinemann, Florian |
| Published in: |
Journal of international entrepreneurship. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7385, ZDB-ID 2162495-1. - Vol. 7.2009, 2, p. 88-110
|
| Subject: | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Marketing | Kulturelle Identität | Cultural identity | Deutschland | Germany | Thailand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003840114