New insights into unethical counterfeit consumption
Year of publication: |
October 2016
|
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Authors: | Bian, Xuemei ; Wang, Kai-Yu ; Smith, Andrew ; Yannopoulou, Natalia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4249-4258
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Subject: | Counterfeit | Luxury brand | Consumer ethics | Motivation | Moral logics | Neutralization | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Inflation | Ethik | Ethics | Markenimage | Brand image |
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