New insights on advertising execution and consumer engagement : editor's desk
Year of publication: |
2021
|
---|---|
Authors: | Ford, John B. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 61.2021, 3, p. 245-246
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
-
Chudzian, Joanna, (2014)
-
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina, (2017)
-
Effectiveness of female nudity in e-advertising
Digout, Jacques, (2017)
- More ...
-
The role of economic freedom in explaining penetration of consumer durables
Ford, John B., (1998)
-
How personal nostalgia influences giving to charity
Merchant, Altaf, (2011)
-
Yuwo, Hartanto, (2013)
- More ...