New insights on satisfaction prototypes for segmentation : focus on customer experience
Year of publication: |
2022
|
---|---|
Authors: | Duque, Lola C. ; Riera Prunera, Maria Carme |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 4, p. 486-509
|
Subject: | analysis of variance | partial least squares-structural equation modelling | satisfaction prototypes | Segmentation | theme parks |
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