NEW INVESTMENT STRATEGIES OF TRANSNATIONAL CORPORATIONS

This article aims to highlight which are the most commonly used investment strategies of transnational companies in the current period. The classic strategies are analysed, such as acquisitions and mergers, but also the modern strategies, such as licensing or execution by contract. An analysis is also performed on the matrix generated by the motivations of transnational corporations (TNC) to make foreign investment, the determinants that contribute to adopting the financing decision (investing), namely the strategy adopted so that TNC receive the best investment options. An analysis is also provided concerning the way in which the investment flows have evolved after the economic - financial crisis. The investors’ favourite destinations are followed, the most attractive areas, but also the strategies adopted. A brief analysis is also performed on how the major companies have entered the Romanian market.