New market channels for a non-food agricultural product. The development of an alternative supply chain for the bergamot citrus in Calabria, Italy
Year of publication: |
2008
|
---|---|
Authors: | Grando, Stefano |
Published in: |
World Review of Entrepreneurship, Management and Sustainable Development. - Inderscience Enterprises Ltd, ISSN 1746-0573. - Vol. 4.2008, 4, p. 291-304
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | industry analysis | alternative supply chains | five forces model | market positioning | agricultural marketing | non-food agricultural products | organic farming | trust | Italy | supply chain management | SCM | new market channels | bergamot citrus | agricultural supply chains |
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