New market creation for breakthrough innovations : enabling and constraining mechanisms
Year of publication: |
2013
|
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Authors: | O'Connor, Gina Colarelli ; Rice, Mark P. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 2, p. 209-227
|
Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Technologie | Technology | Konsumentenverhalten | Consumer behaviour |
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