New Marketing in der Praxis : vom Produkt- zum Bewußtseinsmarketing
Dieter Castenow
| Year of publication: |
1993
|
|---|---|
| Authors: | Castenow, Dieter |
| Publisher: |
Düsseldorf [u.a.] : ECON-Verl. |
| Subject: | Kundenmanagement | Marketing | Umweltbezogenes Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 357 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-430-11749-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004146012