New Media, New Messages: An Initial Inquiry into Audience Reactions to Advertising on Videocassettes
Year of publication: |
1993
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Authors: | Lee, Wei-Na ; Katz, Helen |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 33.1993, 1, p. 74-85
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