New Online Retailing : Innovation and Transformation

Online-Ressource (CCLXI, 18p. 86 illus, digital)

Includes bibliographical references and index

Foreword; Table of Contents; Abbreviations; 1 Online Retailing in Transition - Revolution, not Evolution; 1.1 The New Generation of Online Retail; 1.2 Private Consumption Growing Online; 1.3 Untapped Potential in Online Retailing; 1.4 Efficient Starting Time for Online Retailing; 1.5 The Internet's Underlying Influence on Buyer Behaviour; 1.6 Digital Natives on the March; 1.7 Fast Broadband Networks Drive Online Growth; 2 New Online Retailing - What Does It Mean?; 2.1 Basic Principles of New Online Retailing; 2.2 Special Features of New Online Retail

2.3 Marketing and Sales Policy in New Online Retail2.4 CRM as a Basic Instrument of New Online Retailing; 2.5 Forms of New Online Retailing; 2.6 Mobile Shopping and New Online Retailing; 2.7 Innovation: From Retail to Me-tail; 2.8 Transformation: Roadmap for Success; 3 Eight Success Factors in New Online Retailing; 3.1 Determining Success Factors in Online Commerce; 3.2 Shop Appeal and Selling Proposition as Success Factor No. 1; 3.3 Social Targeting and Societing as Success Factor No. 2; 3.4 Service and Search Solutions as Success Factor No. 3

3.5 Singularity Customisation and Personalisation as Success Factor No. 43.6 System and Supply Chain Excellence as Success Factor No. 5; 3.7 Security Standards and Reputation as Success Factor No. 6; 3.8 Supplementary and Support Channel Strategy as Success Factor No. 7; 3.9 Sourcing Concept and Strategic Alliances as Success Factor No. 8; 4 Best Practices in New Online Retailing; 4.1 Success Stories in New Online Retailing; 4.2 Examples of Successful Online Management; 4.3 Lessons Learned - 20 Rules for New Online Retail; 5 Risks and Benefits of New Online Retailing

5.1 Risks and Benefits of Pure Online Commerce5.2 Risks and Benefits of Multi-Channel Retail; 5.3 Risks of Non-Compliance with German Civil Law in Online Commerce; 5.4 Further Prospects: Cross-Channel Management and Integration; References; Index;

10.1007/978-3-8349-6378-9 [DOI]

ECONIS - Online Catalogue of the ZBW