New paths to thick descriptions : innovativeness in data collection and interpretation

guest editors: Richard Elliott and Avi Shankar

About the Guest Editors Richard Elliott is Professor of Marketing and Consumer Research atWarwick Business School and a Fellow of St Anne's College, Oxford. He is a visiting professor atESCP-EAP Paris, Universite´ Paris II, and Thammasat University Bangkok

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Year of publication:	c2005
Other Persons:	Elliott, Richard (contributor) ; Shankar, Avi (contributor)
Publisher:	Bradford, England : Emerald Group Publishing
Subject:	Datenerhebung \| Data collection \| Innovation \| Statistische Methode \| Statistical method

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Extent:	Online-Ressource (118 p)
Series:	Qualitative Market Research ; v.8 Qualitative market research an international journal ; v. 8, no. 2
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour; Electronic reproduction; Available via World Wide Web
ISBN:	1-84544-129-X ; 978-1-84544-129-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012673133