New perspectives on communication of change in corporate identity
Year of publication: |
June 2016
|
---|---|
Authors: | Gupta, Seema |
Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 28.2016, 2, p. 60-71
|
Subject: | Corporate identity | Corpoprate communication | Brand identity | Strategic communication | Brand migration | Corporate advertising | Product advertising | Werbung | Advertising | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Kommunikation | Communication | Interne Kommunikation | Internal communication | Werbewirkung | Advertising effects |
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