New printing technology and pricing
Peter Hultén; Magnus Viström; Thomas Mejtoft
| Year of publication: |
2009
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|---|---|
| Authors: | Hultén, Peter ; Viström, Magnus ; Mejtoft, Thomas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 3, p. 253-262
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| Subject: | Preismanagement | Pricing strategy | Drucktechnik | Printing technique | Anlageinvestition | Fixed investment | Wettbewerbsstrategie | Competitive strategy | Druckindustrie | Printing industry | Schweden | Sweden |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003840532