New product adoption by the buying organization : who are the real influencers?
Year of publication: |
1986
|
---|---|
Authors: | Berkowitz, Marvin |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 15.1986, 1, p. 33-43
|
Subject: | Innovation | Marketing |
-
Pattinson, Hugh M., (2016)
-
Capturing the Most Value from Innovation –Strategy Choices of R&D and Marketing Managers
Fischer, Timo, (2010)
-
Kundenportale - ein wirksames Bindungsinstrument
Striebeck, Jörg, (2005)
- More ...
-
The social costs of human underdevelopment : case study of 7 New York City neighborhoods
Berkowitz, Marvin, (1974)
-
Enke, Stephen, (1971)
-
Conversion options of the airframe industry
Berkowitz, Marvin, (1970)
- More ...