New product adoption in industrial markets : a framework for analysis
Year of publication: |
1969
|
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Authors: | Webster jr., Frederick E. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 33.1969, 3, p. 35-39
|
Subject: | Innovation | Verbraucher | Vereinigte Staaten |
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