New Product Adoption in Social Networks: Why Direction Matters

Year of publication:	2014
Authors:	Hinz, Oliver ; Schulze, Christian ; Takac, Carsten
Institutions:	Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt

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Series:	Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
Type of publication:	Book / Working Paper
Notes:	for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/69937/ Published in Journal of Business Research (JBR) 1 . 67 (2014) : pp. 2836-2844
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011118378