New product and service development in strategic alliances
Year of publication: |
2008
|
---|---|
Authors: | Gerwin, Donald |
Published in: |
21st century management ; 1. - Los Angeles, Calif. [u.a.] : Sage Publ.. - 2008, p. 335-344
|
Subject: | Strategische Allianz | Strategic alliance | Produktentwicklung | New product development | Strategisches Management | Strategic management |
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