New product development : a practical workbook for improving performance
Ian Barclay, Zoe Dann and Philip Holroyd
| Authors: | Barclay, Ian ; Dann, Zoe ; Holroyd, Philip |
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| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | New products | Great Britain | Case studies | Großbritannien | Produktentwicklung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 141 S. 1 CD-ROM (12 cm) 24cm |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-4998-4 ; 0-8493-2385-1 |
| Classification: | Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004609574