New product development and at-home medical tests
Savannah Campbell, Mark Mitchell, Jerome Christia, and Melissa Clark
| Year of publication: |
2022
|
|---|---|
| Authors: | Campbell, Savannah ; Mitchell, Mark ; Christia, Jerome ; Clark, Melissa |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 2, p. 135-149
|
| Subject: | COVID-19 | marketing | medical | new product development | Testing | Produktentwicklung | New product development | Coronavirus | Innovation | Innovationsmanagement | Innovation management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2021.1965823 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013357069