New product development and consumer brand adoption in SMEs manufactruing industry in Ogun State Nigeria
Kesinro OR, Adenughba AA and Ademilua AV
| Year of publication: |
2018
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|---|---|
| Authors: | Kesinro, O. R. ; Adenughba, A. A. ; Ademilua, A. V. |
| Published in: |
Inventi impact: SMEs. - Bhopal : Inventi Journals, ISSN 2249-0973, ZDB-ID 2821946-6. - 2018, 3, p. 122-125
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| Subject: | New product development | Brand adoption | Consumer loyalty | Produktentwicklung | Markenführung | Brand management | KMU | SME | Innovation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4172/2162-6359.1000488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288130