New Product Development and Management in Financial Institutions
Year of publication: |
1989
|
---|---|
Authors: | Scheuing, Eberhard E. ; Johnson, Eugene M. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 7.1989, 2, p. 17-21
|
Publisher: |
MCB UP Ltd |
Subject: | Banking | Management | New product development | USA | Financial institutions |
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