New product development and marketing : a practical guide
Italo S. Servi
| Year of publication: |
1990
|
|---|---|
| Authors: | Servi, Italo S. |
| Publisher: |
New York, NY [u.a.] : Praeger |
| Subject: | Neues Produkt | Produktplanung | Produktmanagement | Produktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 180 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-275-93403-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004099972