New product development and marketing : a practical guide
Italo S. Servi
Year of publication: |
1990
|
---|---|
Authors: | Servi, Italo S. |
Publisher: |
New York, NY [u.a.] : Praeger |
Subject: | Neues Produkt | Produktplanung | Produktmanagement | Produktmarketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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