New product development
Year of publication: |
1978
|
---|---|
Authors: | Cannon, Tom |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 12.1978, 3, p. 217-248
|
Subject: | Innovation | Produktgestaltung |
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