New Product Development
Year of publication: |
1978
|
---|---|
Authors: | Cannon, Tom |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 12.1978, 3, p. 217-248
|
Publisher: |
MCB UP Ltd |
Subject: | New product development | Organizational change | Marketing concepts | Efficiency | Development | Strategic management |
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