New product development for a food and beverage company : a showcase of evidence-based management
Year of publication: |
2010
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Authors: | Man, Derek C. ; Lui, Steven S. ; Lai, John |
Published in: |
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering. - Chichester, West Sussex : Wiley, ISSN 1092-4604, ZDB-ID 1377276-4. - Vol. 17.2010, 2, p. 74-81
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Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Wissensmanagement | Knowledge management | Management | Entscheidung | Decision | Ernährungsindustrie | Food industry | Hongkong | Hong Kong |
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