New product development for the base of the pyramid : a theory- and case-based framework
Year of publication: |
2011
|
---|---|
Authors: | Nakata, Cheryl C. ; Berger, Estelle |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 349-375
|
Subject: | Internationales Marketing | International marketing | Produktentwicklung | New product development | Entwicklungsländer | Developing countries |
-
Integrated strategies for the base of the pyramid
Sarathy, Ravi, (2011)
-
Edeh, Jude Ndubuisi, (2020)
-
Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria, (2020)
- More ...
-
Implementing technologies for financial service innovations in base of the Pyramid markets
Berger, Estelle, (2013)
-
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif, (2016)
-
Culture theory in international marketing: an ontological and epistemological examination
Nakata, Cheryl C., (2003)
- More ...