New product development in the pharmaceutical and telecommunication industries: A comparative study
Year of publication: |
2007
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Authors: | Gupta, Abhishek ; Pawar, Kulwant S. ; Smart, Palie |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 10925260. - Vol. 106.2007, 1, p. 41-60
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