New Product Development Under Channel Acceptance
Year of publication: |
2007
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Authors: | Luo, Lan ; Kannan, P.K. ; Ratchford, Brian T. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 2, p. 149-163
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