New product family demand planning : addressing SKU-level spread bias
Year of publication: |
2024
|
---|---|
Authors: | Saunders, Lance W. ; Merrick, Jason R. W. ; Autry, Chad W. ; Holcomb, Mary C. |
Published in: |
Journal of business logistics. - Hoboken, NJ [u.a.] : Wiley-Blackwell, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 45.2024, 2, Art.-No. e12373, p. 1-18
|
Subject: | demand forecasting | empirical theory building | new product launches | supply chain planning | Lieferkette | Supply chain | Nachfrage | Demand | Produktentwicklung | New product development | Prognoseverfahren | Forecasting model | Innovation |
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