New Product Introduction and Market Evolution

We solve for an S-shaped schedule for market size for a new product that undergoes gradual widespread adoption. We hypothesize that the speed of market expansion is positively related to the current proÂ…t per unit being produced. In a mature market the unit profit is relatively low.

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Year of publication:	2011-11
Authors:	Hartwick, John
Institutions:	Economics Department, Queen's University
Subject:	product cycle \| successful innovation

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Extent:	application/pdf
Series:	Working Papers.
Type of publication:	Book / Working Paper
Notes:	Number 1280 8 pages
Classification:	O31 - Innovation and Invention: Processes and Incentives ; L19 - Market Structure, Firm Strategy, and Market Performance. Other ; M39 - Marketing and Advertising. Other
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010615128